Ubisoft Is Shifting to a $70 Price Point for AAA Games


Ubisoft's biggest games will now be sold at the $70 price point – something the company had so far resisted.

During an interview with Axios, Ubisoft CEO Yves Guillemot confirmed that the company’s upcoming AAA games will now be sold at $70 – a price hike that’s in line with the current industry standard.

“Some of the games will come at the same price as the competition,” he confirmed. “The big AAA games will come at $70.”

Skull & Bones is the first of these games to be set at the new $70 price point. Amazon has already adopted the new pricing structure with both PS5 and Xbox Series X|S versions of Skull & Bones available to pre-order for $69.99.

However, the Ubisoft store itself lists the game at just $59.99 – you can save yourself a cool $10 by pre-ordering the game direct from Ubisoft. At least, at the moment. Whether or not Ubisoft updates the store in line with their new prices remains to be seen. So, if you’re interested in Skull & Bones, you might want to act fast.

Until now, Ubisoft had stuck with the last-gen price cap of $60 for a standard edition game. However, it made clear at the time that it would not rule out a price rise, and that has come to pass.

Want to read more about Ubisoft games? Check out the latest Skull & Bones trailer as well as what you’ll get in each edition of Assassin’s Creed: Mirage.

Ryan Leston is an entertainment journalist and film critic for IGN. You can follow him on Twitter.